Short reads

Collaborative Competitive Advantage

“I can do things you cannot, you can do things I cannot; together we can do great things.” Mother Theresa [paraphrased]

Unlike most other animal species, humans have evolved over the last two million years into being naturally social beings outside of our immediate families. We work better when we are in a group and feel safer with others supporting us. Charles Darwin would suggest that this is because it creates a competitive advantage through Natural Selection. Whilst not explaining why other species have not made the same leap, our ability to find ways to communicate effectively would surely be a factor.

Fast forward one hundred years from Darwin to Michael Porter’s 1990 Theory of Economic Clusters and the power of working together becomes tangible. The Cambridge Cluster is one of the world’s oldest Clusters; not simply dating back to the 1960’s and 70’s, but to 1209 when it saw the first collaboration of academics in the City.

Gather is the next generation of professional business networking mixing our need for social interaction with the competitive advantage of working in a successful economic cluster. With a focus on putting people first, Gather aims to be a focal point for collaboration and cooperation between organisations of all types in the Cambridge Cluster, both in person and online.

Please join us online here to get involved

Contact